Our performance coaching experience resembles the relationship between a theatre or film director and an actor. The director’s job in rehearsal is to unlock the actor’s potential in order to deliver outstanding performance. They do this in many ways using insightful feedback, suggesting exercises, encouraging experimentation and working in a creative partnership. People who come to us for coaching would expect this to be the case. They would think it self-evident that a coaching session to prepare for a conference speech, for instance, would not simply be a question-based conversation, exploring barriers to high performance. No - they would expect to get on their feet and try things out – to rehearse. This is how people change their behaviour and discover new ways of doing things and expand their range and capability.